The Circular Economy                      The best solution is to re-use. 

The concept of a Circular Economy is that products, components and resources in general maintain their usefulness and value at all times, following a continuous cycle of positive development that preserves and enhances natural reserves and optimizes the use of resources in general. We, as consumers and users will play a very important role here; by using wisely; reusing and repairing; and finally recycling.  

The concept of a Circular Economy (CE) was first raised by two British environmental economists Pearce and Turner in 1989. In their book, Economics of Natural Resources and the Environment, they pointed out that a traditional open-ended economy was developed with no built-in tendency to recycle, which was reflected by treating the environment as a waste reservoir; and that this should change.

Here in Europe, the European Commission has adopted an ambitious new Circular Economy Package to help European businesses and consumers to make the transition to a stronger and more Circular Economy where resources are used in a more sustainable way.

The proposed actions will contribute to "closing the loop" of product lifecycles through greater recycling and re-use, and bring benefits for both the environment and the economy. The plans will extract the maximum value and use from all raw materials, products and waste, fostering energy savings and reducing Green House Gas emissions.

This transition will be supported financially by the European Structural & Investment Funds (ESIF), which includes €5.5 billion budget for waste management. In addition, support will be provided by a €650 million EU funding program for research and innovation and investments in the circular economy at national level.

The aim of the Circular Economy theory is that all mass produced consumer products should be either re-usable or recyclable. At present only a small proportion of plastic bottles are being re-cycled (only 23% in the USA).

If only a relatively small proportion of all the world’s discarded plastic bottles were to be used in a practical and useful manner, then this would be a giant ecological step. To convert them into a much needed and practical object such as building brick would be especially satisfying.

The BotBrik design in the form of an interlocking building brick is part of this concept of the Circular Economy. The BotBrik reusable plastic bottle manufactured in the form of a building brick is designed to optimize the use of resources, rotating products, components and materials with maximum utility at all times and thereby promoting the effectiveness of the plastic bottle to allow its re-use for construction purposes, a constant and necessary activity in human life for housing and shelter.

One very important aspect about our BotBrik is its universal design. All over the world the design and sizes would be the same. BotBriks in China will have the same sizes and shapes as BotBriks in Spain or in The United States, so they can be reused all over the world without a problem.


We live in a global world where exporting and importing products is normal and an important aspect of our global economy. BotBriks will fit into this current reality transporting the spirit of the Circular Economy wherever BotBriks are used.

BotBrik: The Spirit of the Circular Economy for single-use Plastic Bottles all over the World.